Ashworth G01 Online Exam 7 Answers

Ashworth G01 Online Exam 7 Answers

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G01 Exam 7 Answers (Ashworth)

1. Incomes have increased in the average American household. This is primarily due to: 

2. Stephanie likes to work late, take risks, and she plays the business game to win. Stephanie's 5.0/ 5.0 Points husband doesn't like her long hours and is often upset when she cancels their plans together to attend to business. Stephanie has which type of money personality? 

3. Craig's rent is overdue and he just got paid. Instead of stopping by his landlord's office, he 5.0/ 5.0 Points decides that he will go by the jewelry store and make a first payment on the Rolex Watch that he has been eyeing for a month. Craig has which type of money personality? 

4. After 10 years, Sandy has decided to leave her social work job and become an elementary school teacher. Sandy is experiencing: 

5. Bob works at a large machine shop as the chief foreman. He and his wife Lois go to their
son's school play where they meet the father of one of their son's classmates. The classmate's father is an accountant and earns an income slightly less than Bob's income. Why do Bob and Lois consider themselves to be workingclass and the accountant to be white collar? 

6. SRI Consulting Business Intelligence divides consumers into groups based on their attitude
toward luxury. Marcus enjoys purchasing expensive watches that he wears with business suits. A friend asked Marcus if he thought that spending a large amount of money on a watch was worth it. Marcus said that he chooses watches that are reliable and have a lifetime guarantee. Marcus views luxury as: 

7. Tom's neighbors all own luxury cars. Tom has decided to buy a used Volkswagen van so he and his family can relive the "good old days." Tom is demonstrating: 

8. What do "Surfers," "Dead Heads," "Netizens," and "Trekkers" have in common? 

9. Although tacos are considered Mexican cuisine, they are now a food product mass marketed 0.0/ 5.0 Points in America. Which term accurately describes this shift from an ethnic cuisine to one that many Americans now prepare and enjoy? 

10. When marketing to new immigrants in the U. S., the marketer must remember to use the immigrants __________ in order to be successful. 

11. Luis is 50 years old and a natural born American citizen of Hispanic decent. He owns his own 5.0/ 5.0 Points business, and is considering opening several branches on the east coast. Luis's father is upset that Luis doesn't come around the old neighborhood as much as some of Luis's old classmates. Luis is considered to be part of what segment of the Hispanic American Subculture? 

12. The __________ population is the fastest growing population group in the United States. This5.0/ 5.0 Points subculture is the best educated and is more likely to hold technology jobs than any other ethnic subculture. This subculture also tends to buy premium brands and be very statusconscience. 

13. Carla attends church four days a week. Her church community has an impact on her
spending habits and she spends a great deal of her discretionary money on church related merchandise. Which of the following stores is she most likely to frequent to purchase discretionary items? 

14. Sara and Tammy remember the days of going to the rollerskating rink, buying faded jeans, driving a black TransAm, watching the first broadcast of MTV, and listening to Michael Jackson's Thriller album. Sara and Tammy grew up in the 1980s. These memories, events, and cultural heroes are characteristic of an: 

15. Billy Joel's popular song "Rocket Man" is playing in the background of a TV advertisement for 5.0/ 5.0 Points an airline. On the screen, a man is sitting down and getting comfortable in his airplane seat when a stewardess brings him earphones. The tagline says, "The way it used to be is the way we are now." What strategy is at use in this commercial? 

16. Tommy likes to play with his action figures but his friends think the toys are too juvenile. Tommy is having what type of conflict?

17. Tiffany owns her own business and just bought her first house. Tiffany fell in love with the
house not only for its uniqueness, but because the payments allow her to budget her money in order to save for retirement. Tiffany plans on hiring someone to take over the business when she and her husband decide to have children. She doesn't want her children to come home to an empty house like she did as a kid. On the weekends, she attends classes at the local home improvement store to learn how to fix up her new house. Tiffany belongs to what (cohort) generation? 

18. Mitchell arranges to take his family to dinner to celebrate his latest promotion at work and the 5.0/ 5.0 Points fact that he opened a new Independent Retirement Account. Prior to dinner, he decides to go out and purchase a new outfit. Mitchell brings his wife shopping with him and she picks out another piece of new furniture. Mitchell and his wife belong to what (cohort) generation? 

19. Dan enjoys spending time with his family and friends, but he often tells his children that he
does not want to be a burden on them. Dan has been talking to his wife about volunteering some of their time to work at a local homeless shelter. Dan and his wife belong to what (cohort) generation? 

20. Gerontographics is an approach that segments the population into four groups. The strategy 5.0/ 5.0 Points of sending a message to promote a particular product or service that will allow the customer to maintain their appearance and have fun would appeal to what segment of the senior population?