Ashworth G01 Online Exam 6 Answers

Ashworth G01 Online Exam 6 Answers

BUY HERE⬊

http://mxstudent.com/ashworth-g01-online-exam-6-answers/

G01 Exam 6 Answers (Ashworth)

1. Which form of reference group influence does this situation represent? Tom wants to buy a 5.0/ 5.0 Points lawn mower. He observes that the LawnTractor brand has a Consumer Reports seal of approval on its box. He decides to purchase a LawnTractor mower. 

2. Claire knows that several of her coworkers own Mercedes automobiles. Claire admires the
qualities that she believes that Mercedes owners possess: confidence, the pursuit of excellence, and financial successes. Claire is in the process of purchasing a Mercedes. What type of power does Mercedes seem to have in respect to Claire and her behavior? 

3. Every Monday, Joe plays chess with the same exclusive group of people. They meet at the
local Barnes and Noble Café. Which of the following factors best describes the uniqueness of the group? 

4. Stephanie comes to class unprepared. She asks questions and the other students roll their 5.0/ 5.0 Points eyes and make comments behind her back because they perceive her questions to be very elementary. Most students place Stephanie in which group? 

5. Ricky has been asked by his manager to pick a new computer software system for the office. 5.0/ 5.0 Points Ricky has decided to visit a neighboring office to see what type of computer software they have chosen. This type of behavior exemplifies the __________ theory. 

6. __________ is the negative emotional state that results when we are deprived of our freedom to choose. 

7. Tammy generally does not wear makeup. However, while shopping at the mall one day she was given the Internet address for a website that she could use to chat with people who wear Avon makeup. If Tammy visits the virtual community, what role would she likely play? 

8. The Scott family just spent the evening at a Washington Capitals hockey game. At the game, 0.0/ 5.0 Points they received tshirts and coupons during the halftime activities sponsored by Hormel Foods. The Hormel Chili Cheerleaders shot tshirts into the crowd, passed out coupons for Hormel products, and gave out samples of Hormel Chili dogs. The Scotts have decided that their next family night will include Hormel Chili and watching the playoff games on television. This is an example of what type of communication strategy? 

9. Jonathan is a model car enthusiast and has won several prizes for his skill and knowledge.
He is the founder and president of the MidAtlantic Model Car League. Jonathan also teaches model car classes at retirement communities and summer youth programs. He likes to be among the first model car enthusiasts to buy new products. Why would Tyco (a model car manufacturer) want Jonathan to try their new model car line?

10. Sharon enjoys shopping and stays on top of what is happening in the marketplace, but she is not necessarily the first to purchase a new item. She likes to talk about new items and shares her knowledge with other consumers. Which behavior type best describes Sharon? 

11. Ted is an organizational buyer. His perception of a purchase situation is influenced by his expectations of the supplier, the organizational climate of his company, and: 

12. The Cedarford Company needs to purchase a “sizmogigger” for their “zig” machine. At their
annual meeting, all the department heads sit down and review proposals and meet with representatives from each of the vendors. This group typifies what is known as: 

13. A modified rebuy purchase decision involves: 

14. Sam is responsible for setting up meetings with vendors and making sure the decision team has all of the information that it needs to make a purchase decision. In the decision process, Sam’s role is: 

15. Jennifer moved back in with her parents after she graduated from college. This was to be a
temporary living arrangement, but one year later Susan (Jennifer’s mom) wonders if Jennifer will ever get an apartment on her own. Sarah has repeatedly encouraged her daughter to look for an apartment. Demographic researchers refer to people like Jennifer as: 

16. Four variables are needed to describe the changes in the family life cycle. Which one of the following is not one of the four variables? 

17. Sara and Bill have been married for 10 years. Both work outside of the home. They usually
make joint decisions, and they always have a discussion prior to purchases. Which one of these decisions is most likely to require a joint decision? 

18. The Carter family has decided to have a family night. The children want to eat at a local pizza 5.0/ 5.0 Points restaurant and then go to the arcade to play video games. The parents would prefer a fine dining experience and to spend some time together at home. The family decides to eat at a local Italian restaurant and then go home and play video games together. The family is using __________ decision making. 

19. The Johnson Family is trying to decide where they want to go on vacation. Mrs. Johnson
want to go to the beach, Mr. Johnson wants to go to the mountains, and the kids want to go to an amusement park. Mr. Johnson decides to make reservations for the mountains because someone has to make the decision. This is an illustration of a/an __________ decision. 

20. By age 7, Erica is most likely to be in which stage of consumer development?