Ashworth G01 Online Exam 8 Answers
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G01 Exam 8 Answers (Ashworth)
1. There are four elements that account for the differences in the culture of various societies. 5.0/ 5.0 Points Tom believes that his job is to carry out his bosses orders. The element that is influencing Tom’s decision is called:
2. Which of the following countries has a collectivist culture?
3. “When you have done something well, and someone wants to congratulate you without
speaking, they will put their thumb up.” This statement is an example of a/an __________ at play in society.
speaking, they will put their thumb up.” This statement is an example of a/an __________ at play in society.
4. Many people in the United States celebrate Christmas. During this time of year, children are 5.0/ 5.0 Points told about Santa Claus and how he comes down the chimney to deliver presents for every good girl and boy. This cultural element would be considered a:
5. The story of the Three Little Pigs is a good example of which one of the interrelated functions 5.0/ 5.0 Points of a myth?
6. Every morning at Linda’s elementary school, the students recite the Pledge of Allegiance,
which is followed by a musical rendition of The Star Spangled Banner. Next comes a moment of silent meditation and the announcements for the school day. This is a:
which is followed by a musical rendition of The Star Spangled Banner. Next comes a moment of silent meditation and the announcements for the school day. This is a:
7. Rita and her mother, Brenda, go shopping. Rita picks out a dress she likes and wants to wear 5.0/ 5.0 Points to the prom. Brenda doesn’t like the dress and picks out another one she likes and shows it to Rita. Rita insists that she wants the first dress and is willing to pay for the dress with her own money once she has earned enough. A few days later, Rita finds a package on her bed when she comes home from school. She excitedly opens the package to find the dress she wanted. In the box, there is a card that says, “You should have the dress you love because I love you. Mom.” What will be the relational effect between Brenda and her mother as a result of the giftgiving event?
8. (Refer to Question 7.) What might have been the effect of the gift on Rita and Brenda’s relationship, if Brenda had given Rita the dress that Brenda had preferred?
9. Keith has just started working as the new Vice President of Consumer Affairs. He is excited,
but he is still trying to determine all of his job responsibilities. Keith is in the __________ stage of the rite of passage.
but he is still trying to determine all of his job responsibilities. Keith is in the __________ stage of the rite of passage.
10. Ted won $100,000 in the state lottery. He used his lucky pencil to enter the lottery. Ted
doesn’t want to use his pencil any more, and would like to display it on a plaque. The process the pencil is going through is called:
doesn’t want to use his pencil any more, and would like to display it on a plaque. The process the pencil is going through is called:
11. Styles prevalent in a culture at any given point in time often reflect underlying:
12. Marketers are always looking for new ways to communicate information about products
available to consumers. Tom watches his favorite television show and sees the actors consuming various products on the show. In the cup holder of a character’s car is a local coffee shop mug. There is a box of cereal sitting on the kitchen table. This form of communication to the potential customer is called:
available to consumers. Tom watches his favorite television show and sees the actors consuming various products on the show. In the cup holder of a character’s car is a local coffee shop mug. There is a box of cereal sitting on the kitchen table. This form of communication to the potential customer is called:
13. Jennifer owns a hair salon. One of the features of the salon is that a customer’s picture can
be downloaded into a computer, and the customer can experiment with different hair styles and makeup. Not all of Jennifer’s customers want to use the system. The customers that enjoy using the program might be considered
be downloaded into a computer, and the customer can experiment with different hair styles and makeup. Not all of Jennifer’s customers want to use the system. The customers that enjoy using the program might be considered
14. Cellular telephones, cars, and computers are __________ innovations.
15. The reason that companies use the strategy of distributing free “trialsize” samples is to
assist consumers in adopting a product. The reason companies engage in the practice is because __________ is one of the factors that helps ensure a product is a success.
assist consumers in adopting a product. The reason companies engage in the practice is because __________ is one of the factors that helps ensure a product is a success.
16. Fashion is a statement of individuality, creativity, conformity, and sexual attraction. Which model of fashion agrees with the above statement?
17. The prestigeexclusivity effect and the snob effect are factors that influence the demand curve for fashionrelated products under the _________ models of fashion.
18. Fashion begins with a subculture adopting a certain form of style, and then the style is 5.0/ 5.0 Points diffused and accepted by a larger segment of society. This is characteristic of the __________ models of fashion.
19. A __________ would appeal to children and nostalgic adults, and have a life span of one year or less per spike.
20. The marketing perspective that advocates that marketers take the factors of specific cultures 5.0/ 5.0 Points into consideration prior to launching a new product internationally is called the:
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