Ashworth G01 Online Exam 5 Answers
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G01 Exam 5 Answers (Ashworth)
1. Russell realizes that he is having difficulty running software on his computer. As Russell thinks about this, which decisionmaking process step is Russell engaged in?
2. Brenda admits that she likes to use one particular pen when she is at work. Brenda is engaging in decisionmaking that is characterized as:
3. Jasper enjoys browsing at the local video store. He stops by weekly just to see what newly
released games and movies the store is carrying. What type of information search is Jasper conducting?
released games and movies the store is carrying. What type of information search is Jasper conducting?
4. Shelly is a loyal Dunkin’ Donuts coffee drinker. One morning on her way to work, she decides 5.0/ 5.0 Points to stop by Starbucks to get a cup of coffee. Taking into consideration Shelly’s previous behavior, how do we explain her choice to stop by Starbucks?
5. Chad and his friends go out for lunch. Since they are all hungry, they each order appetizers,
salads, soups, a main course, and dessert. By the time dessert is served, they are all already full. However, they eat their desserts because they do not want to waste the food and because they already ordered it. What type of bias was in effect when Chad and his friends decided to eat their dessert, in spite of being full?
salads, soups, a main course, and dessert. By the time dessert is served, they are all already full. However, they eat their desserts because they do not want to waste the food and because they already ordered it. What type of bias was in effect when Chad and his friends decided to eat their dessert, in spite of being full?
6. Tammybelievesthatsheisapracticalconsumer.Sheisalwaysonthelookoutforitemsthat 5.0/5.0Points will make her life easier by making housework easier. New products that promise to help her reach her goals catch her eye. However, sometimes these items do not deliver on their promises. Considering the above scenario, to which type of perceived risk is Tammy prone?
7. Consumers often position products based on various levels of abstraction within a given product category. If a consumer sees ice cream as a fattening dessert, ice cream would belong to the __________ level of abstraction.
8. Stanley has heard his mother say many times, “You get what you pay for.” She means that
the more you pay for a product, the higher quality the item. This form of decision rule is called a/an:
the more you pay for a product, the higher quality the item. This form of decision rule is called a/an:
9. Latasha finds that every time she selects athletic shoes, she buys the same brand. In fact,
she doesn’t remember trying any other competitor’s brand in spite of finding other brands to be stylish and fairly priced. Latasha’s purchase decision process has become one of less and less effort. Latasha’s process is an example of:
she doesn’t remember trying any other competitor’s brand in spite of finding other brands to be stylish and fairly priced. Latasha’s purchase decision process has become one of less and less effort. Latasha’s process is an example of:
10. Rob purchases only wellknown brand names when he buys golf clubs. He does not consider 5.0/ 5.0 Points the store, the price, or any type of discount when purchasing golf clubs. Rob’s purchasing pattern is an example of a consumer using what type of rule?
11. With respect to issues related to purchase and post purchase activities, the __________ consist of the shopping experience, pointofpurchase stimuli, and sales interactions.
12. Stan wants his date to be impressed. He takes her to the most exclusive restaurant and
orders the best wine. Normally, Stan would just go by the store, pick up some beer, and order pizza. This is an example of Stan’s:
orders the best wine. Normally, Stan would just go by the store, pick up some beer, and order pizza. This is an example of Stan’s:
13. Joe is a member of the World Chess Federation. He enjoys attending and competing in
chess tournaments held periodically in his area. At the chess tournaments, venders sell merchandise to a large number of chess enthusiasts. These chess enthusiasts might influence Joe’s purchases. We would call the other patrons:
chess tournaments held periodically in his area. At the chess tournaments, venders sell merchandise to a large number of chess enthusiasts. These chess enthusiasts might influence Joe’s purchases. We would call the other patrons:
14. Since time affects the ability of the consumer to attend to marketing messages, which of the 5.0/ 5.0 Points following forms of time would be the worst to expose people to ads since they are absorbed in an activity and little else?
15. When Karen is in a positive mood and she reads and processes ads in her favorite magazines, she will process the ads with:
16. While you are shopping, you stop at the makeup counter and allow the salespeople to try out 5.0/ 5.0 Points the latest colors and products on you. You also get a facial massage. Which of the following describes the type of shopping trip that you are experiencing?
17. Retail theming has provided new ways to stimulate and encourage consumers during their
shopping experiences. Which of the following themes would be used if the retailer used manmade places, such as a recreation of an Egyptian shopping bazaar, to attract shoppers to its store?
shopping experiences. Which of the following themes would be used if the retailer used manmade places, such as a recreation of an Egyptian shopping bazaar, to attract shoppers to its store?
18. Bridgette is on her monthly shopping trip. While shopping, she walks by the pet food section 5.0/ 5.0 Points and remembers that she is out of dog food even though it is not on her grocery list. What type of buying situation has Bridgette just experienced?
19. Today, the car maintenance shop indicated that they cannot schedule your vehicle for repair
for two weeks. Tomorrow they call to inform you that they can have the parts shipped within two days, and your vehicle fixed by the end of the week. You, as the customer, are impressed. This technique is called:
for two weeks. Tomorrow they call to inform you that they can have the parts shipped within two days, and your vehicle fixed by the end of the week. You, as the customer, are impressed. This technique is called:
20. Mary is very unhappy with a recent purchase. The item she purchased is faulty. Mary brings
the item back to the store manager, asks for a refund, and returns the faulty merchandise. Mary’s response to her dissatisfaction involves a:
the item back to the store manager, asks for a refund, and returns the faulty merchandise. Mary’s response to her dissatisfaction involves a:
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