BUS 699 BUS699 Week 1 Assignment Strategic Management for Media Firms

BUS 699 BUS699 Week 1 Assignment Strategic Management for Media Firms

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Ashford BUS 699 Week 1 Assignment Strategic Management for Media Firms

Strategic Management for Media Firms [CLO: 1]. Due by Day 7. Your textbook discussed several strategic frameworks for media products, a few of which are listed below. For this assignment, choose two strategic frameworks from the list, and for each framework, find a scholarly (peer-reviewed) journal article from the Ashford University Library. The article should discuss the strategic framework in relation to the media products andcompany.

• ·  Strategic Frameworks for Media Products

• ·  Resource-Base View of Strategy (RBV)

• ·  Value Chain/Value Creation

o ·  Competitive Dynamics

o ·  Strategic Entrepreneurship

Write a two-page summary for each article (four pages combined for the assignment), and apply the concepts and examples as they relate to media products and media companies.

BUS 699 BUS699 Week 1 DQ 1 Library Orientation

BUS 699 BUS699 Week 1 DQ 1 Library Orientation

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Ashford BUS 699 Week 1 Discussion 1 Library Orientation

Library Orientation. 1st Post Due by Day 3. Take some time to look through the BUS699 Library Research Guide. Be sure to watch the FindIt@AU tutorial, take note of recommended databases in the guide, and consult the search tips and tutorials on the second tab of the guide.

List two strategies or concepts you learned that you did not know before visiting the research guide, that you believe will be most helpful when conducting research for your assignments in this course.

Additionally, review the instructions for the assignment this week and explain what specific search strategies you will try in the library to find scholarly articles for your paper. For example, you could discuss specific keywords you’ve brainstormed to search with, particular databases you will search in, etc. Respond to at least two of your classmates’ posts.

BUS 699 BUS699 Week 1 DQ 2 Change, Media Firms, and Success

BUS 699 BUS699 Week 1 DQ 2 Change, Media Firms, and Success

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Ashford BUS 699 Week 1 Discussion 2 Change, Media Firms, and Success

Change, Media Firms, and Success [CLO: 1]. 1st Post Due by Day 3. Watch the following videos:

• ·  A.G. Lafley Defines Effective Business Strategy

• ·  ESPN’s Risky Business

• ·  Flipboard Opens Up: Users Can Now Make Their Own Magazines

Based on the videos, this week’s PowerPoint presentation, and your textbook readings:

• ·  Explain the drivers of change for today’s media market. Make sure to refer to videos and other examples

of media products to support your explanation.

• ·  Define success in the business world and explain how media firms can succeed in such a rapidly changing

and highly competitive market.

In your discussion, integrate key terms such as competitive advantage, brand value, customer loyalty, dynamiccompetition, company’s unique resources, customer need, and external environment. Respond to at least two of your classmates’ posts.

BUS 699 BUS699 Week 1 DQ 3 Today’s Media Market

BUS 699 BUS699 Week 1 DQ 3 Today’s Media Market

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Ashford BUS 699 Week 1 Discussion 3 Today’s Media Market

Today’s Media Market [CLO: 1]. 1st Post Due by Day 3. The media arena has changed significantly compared to what it has been before. Technology, globalization, and audience are the main drivers of this change that has affected media firms in both challenging and rewarding ways. In 300 -350 words, discuss the major trends this change has resulted in the arena of media markets. Support your discussion with proper examples of media products. Use this week’s readings and PowerPoint presentation to develop your post. Respond to at least two of your classmates’ posts.

BUS 699 BUS699 Week 2 Assignment Brand Strategy

BUS 699 BUS699 Week 2 Assignment Brand Strategy

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Ashford BUS 699 Week 2 Assignment Brand Strategy

Brand Strategy [CLO: 1]. Due by Day 7. Carefully browse the websites of two media giants NBC® and CBS®. In a four- to five-page paper, evaluate both companies’ strategies based on the following topics:

• ·  Diversification

• ·  Merger & Acquisition

• ·  Brand extension

• ·  Your personal evaluation of the ‘Brand Attitude’ that you possess about each of the companies

For each topic

• ·  Discuss the literature and the relevant theoretical background.

• ·  Explain the application of those theories and literature in each of the companies.

Your paper must include an introduction, a well-developed body, and a proper conclusion. It should also reflect proper APA format and style, and integrate sources and course concepts.

BUS 699 BUS699 Week 2 DQ 1 International Diversification

BUS 699 BUS699 Week 2 DQ 1 International Diversification

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Ashford BUS 699 Week 2 Discussion 1 International Diversification

International Diversification [CLO: 1]. 1st Post Due by Day 3. One popular strategy for market development and growth is international diversification. Read the following Forbes article that introduces the top 10 world’s largest media companies of 2014: Global 2000: The World’s Largest Media Companies of 2014.
Pick any four companies from the list as an example, and discuss four major drivers of embracing international strategies for media firms.

In your discussion, elaborate on four different drivers that moved the media companies to go international, and for every driver, use one of the companies as an example to support your thoughts. Use this week’s readings and PowerPoint presentation to develop your post. Respond to at least two of your classmates’ posts.

BUS 699 BUS699 Week 2 DQ 2 Brand Management

BUS 699 BUS699 Week 2 DQ 2 Brand Management

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Ashford BUS 699 Week 2 Discussion 2 Brand Management

Brand Management [CLO: 1]. 1st Post Due by Day 3. Why do most media industries consider brand management merely as a tactical sales program rather than a strategic planning process? What attributes make media products different? What are fundamental considerations in brand management of media products?

Use this week’s readings and PowerPoint presentation to develop your post. Respond to at least two of your classmates’ posts.