BUS 699 BUS699 Week 2 DQ 2 Brand Management

BUS 699 BUS699 Week 2 DQ 2 Brand Management

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Ashford BUS 699 Week 2 Discussion 2 Brand Management

Brand Management [CLO: 1]. 1st Post Due by Day 3. Why do most media industries consider brand management merely as a tactical sales program rather than a strategic planning process? What attributes make media products different? What are fundamental considerations in brand management of media products?

Use this week’s readings and PowerPoint presentation to develop your post. Respond to at least two of your classmates’ posts.