BUS 699 BUS699 Week 1 DQ 2 Change, Media Firms, and Success

BUS 699 BUS699 Week 1 DQ 2 Change, Media Firms, and Success

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Ashford BUS 699 Week 1 Discussion 2 Change, Media Firms, and Success

Change, Media Firms, and Success [CLO: 1]. 1st Post Due by Day 3. Watch the following videos:

• ·  A.G. Lafley Defines Effective Business Strategy

• ·  ESPN’s Risky Business

• ·  Flipboard Opens Up: Users Can Now Make Their Own Magazines

Based on the videos, this week’s PowerPoint presentation, and your textbook readings:

• ·  Explain the drivers of change for today’s media market. Make sure to refer to videos and other examples

of media products to support your explanation.

• ·  Define success in the business world and explain how media firms can succeed in such a rapidly changing

and highly competitive market.

In your discussion, integrate key terms such as competitive advantage, brand value, customer loyalty, dynamiccompetition, company’s unique resources, customer need, and external environment. Respond to at least two of your classmates’ posts.