BUS 699 BUS699 Week 5 DQ 1 Enhanced Television Market
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Ashford BUS 699 Week 5 Discussion 1 Enhanced Television Market
Enhanced Television Market [CLOs: 1, 2]. 1st Post Due by Day 3. Describe at least three applications of Enhanced Television (ETV) that media firms adopted rapidly to gain competitive advantage. Evaluate the strategic value of these ETV applications for media firms. Support your response with examples of media giants such as Time Warner, Comcast, Disney, NBC, etc. Use this week’s readings and PowerPoint presentation to develop your post. Respond to at least two of your classmates’ posts.
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