Table of Contents
Executive Summary……………………………………………………………………………3
Balanced Scorecard for Starbucks Coffee Company-Figure…………………………………..4
Vision Statement…………………………………………………………………………….…5
Mission Statement………………………………………………………………………………5
Values………………………………………………………………………………………………………………..…….5
Balanced Scorecard for Starbucks Coffee Company………………………………………….6
Financial Perspective ………………………………………………………………………….6
Customer Perspective………………………………………………………………………….8
Internal Perspective……………………………………………………………………………9
Employee Learning and Growth………………………………………………………………11
Conclusion……………………………………………………………………………….……13
References…………………………………………………………………………………….14
Appendix………………………………………………………………………………………16
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