Which of the follow is not a function of the information manager

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Which of the follow is not a function of the information manager

a. Hacking information from other firms

b. Determining the information needs of the organization

c. Applying technology to convert data into information

d. Directing the flow of information to the right people

Which of the following is not an advantage of cloud computing

a. Cost savings

b. Speed of delivery

c. Disruption in service

d. Mobile workers

Tom wanted to understand where his product stood in the marketplace before developing his promotional plan so he compared his product to that of the competition. In doing so, tom is engaging in what aspect of Marketing?

a. Competitive analysis

b. Brand awareness

c. Product positioning

d. Target marketing

Which of the follow represents an example of demographic segmentation?

a. A firm producing recreational equipment divides its market into groups by region of the country, design different products for people in different parts of the country

b. A company that produces food products has designed a special line of easy to prepare microwavable meals that are low fat and high in fiber to attract people interested in the health benfits of the foods they eat.

c. An automobile manufacturer offers different types of cars designed to appeal to different age groups ad income levels.

d. A motion picture company divides its market according to the attitudes and interests of its customers, marketing some films to people who enjoy action movies and targeting other movies to people who prefer romantic comedies.

The fed primarily operates by setting a short-term target for the..

a. Discount rate

b. None of the above

c. Federal funds rate

d. Requires reserve ratio

Which of the following is not a component of operations management?

a. Product or service design

b. Work methods

c. Secure financial resource

d. Maintain quality

What money is used to make payments for goods, services and financial assets?

a. Unit of account

b. Medium of exchange

c. Standard of deferred payment

d. Store of value

Which of the following gives the correct order of the steps in the new product development process?

a. Screening, idea generation, idea evaluation, development, commercialization

b. Idea generation, idea evaluation, development, screening, commercialization

c. Idea generation, screening, idea evaluation, development, commercialization

d. Development, idea generation, screening, idea evaluation, commercializztion

Which of the following is not an element of the marketing concept

a. Develop products to meet those needs

b. Develop an effective supply chain

c. Find out what customers or potential customers need

d. Engage the entire organization in efforts to satisfy the custmor

A product manager in the marketing department reviews product data from the sales department using the company network. She also uses information from the customer support office ot see what kind of problems or questions customers have about the product. She uses information from both of these sources to develop the marketing plan for this product. Which type of information system is she using?

a. Management information system

b. Transaction processing system

c. Decision support system

d. Expert system

As a product progresses through each stage of the product life cycle, successful marketers recognize that each stage requires

a. More emphasis on personal selling

b. An increase in the amount spent on advertieing

c. A consistent application of fundamental marketing practices

d. A different marketing strategy

What is the most important reason why industry sales level off in the market maturity stage of the product life cycle?

a. Aggressive competitors entering the market

b. Persuasive promotion

c. Less efficient firms leaving the market

d. Pool of potential users is exhausted

Carolina Financial services is considering the purchase and installation of an expensive computer network. This is the type of expenditure that would be included in a

a. Capital budget

b. Cash budget

c. Operating budget

d. Asset budget

The system that has the highest equipment flexibility is

a. Repetitive production

b. Job shop

c. Continuous processing

d. Batch

The interest rate charged by the federal reserve when a bank borrows from one of the 12 regional banks is called the

a. Discount rate

b. None of the above

c. Requires reserve ratio

d. Federal funds rate